London recently hosted the 4th ASO Barcamp in the Adapt Worldwide office

The Barcamp gathers the best app store optimization minds from all corners of Europe to compare notes, to share knowledge and bring everybody up-to-date with the current state of ASO or App Store Optimization.

Adapt Worldwide is a full suite multilingual digital agency focused on helping clients attain growth at home and abroad.

AppTweak, represented by its co-founder Olivier Verdin, was a part of this ASO Barcamp. AppTweak is an App Store Optimization (ASO) tool which allows app developers and marketers to improve their app store visibility, increase app rankings and drive organic downloads. The platform enables users to audit, optimize and monitor their app’s performance globally and over time. The company also offers consulting services and an API access.

During his presentation, Olivier Verdin chose to use Wooclap to enhance audience participation and to assess their knowledge. First, the participants introduced themselves briefly thanks to small questions about their field of expertise and their ASO habits.

Then, he used the competition mode for a quick quiz about ASO. "The competition mode really made the audience participate with energy and interest."

"There was a real audience engagement and a Wow effect when we showed them the real-time ranking provided by Wooclap."